Why Measure Impacts of Light Festivals and Events?
With the current economic climate and budget squeezes, there is a danger of reduction in financial backing from both public and private sources.
Thus, it is increasingly important for organisers to evidence the positive impact light events and festivals can have on their city and the wider region.
Light events can provide a range of benefits for their host cities from direct economic impact to reinforcing a positive image of the host city (for example, Glasgow’s Radiance light festival images are used in the City’s Vision for the Future report).
It is likely that the support for event hosting from policy makers and private sector sponsors is becoming increasingly conditional on these events having demonstrable positive effects to the host community, to the city and sponsors.